Faculty Profile
Department of Commerce
Liya Elsa Stephen has a postgraduate degree in Commerce from K G college, Pampady affiliated to the Mahatma Gandhi University with distinction and fourth rank (2017), and has qualified UGC-NET in Commerce (2017). She has previously worked as Assistant Professor in the Department of Commerce of Madras Christian College, Chennai. Her areas of interest include Women Entrepreneurship, Marketing, Customer Relationship Management. Her work spans across topics such as employee engagement in IT industry, growth of women entrepreneurs, predictive analytics etc. appeared in UGC-CARE listed journals and edited books.
Research Specialization/Interest
- Women Entrepreneurship
- Marketing
- Customer Relationship Management
- Published a paper on the title “Factors influencing Employee Engagement in IT and ITEs Industries – A Study (With special reference to the Chennai city in the state of Tamil Nadu) ” in the Journal of Emerging Technologies and Innovative Research. ISSN – 2349-5162 and UGC Approved with an Impact factor of 5.87
- Published a chapter titled ” A study on the growth and evolution of women entrepreneurship in India” in an edited book named “Women entrepreneurship – Problems and prospects”. ISBN: 978-93-88996-18-1 Chapter ID : EB/WEPP/2019/CH-22
- Presented a paper titled “A study on Predictive analytics used by E- Commerce retailer with special reference to Amazon” in the International conference on “Transformation in Industry in an era of Digitalization: Challenges and Opportunities” organized by Guru Nanak College, Chennai
- Presented a paper titled “A study on the Profitability of Public Sector Oil Companies in India – with Reference to BPCL, HPCL and ONGC” in the national conference organized by Baselius College, Kottayam
- Presented a paper titled “A study on the Economic Empowerment of Women through Kudumbashree” in the national conference organized by St. Berchmans College, Changanassery