Faculty Profile
Department of Commerce
Rosamma Xavier
Asst.Professor

Ms Rosamma Xavier started her teacher career with Sacred Heart College in the year 2020. She has qualified UGC NET in the year 2019 and currently aspiring for PhD and for Junior Research Fellowship. Completed her Post graduation in Commerce with specialization in Finance through Bharata Mata College. Recently completed Masters in Business Administration with specialisation in Financial Management through distance learning. She have published research papers in marketing discipline in UGC CARE listed journals.  She has been a part of the national and international seminar coordinating team organized by Bharata Mata College. She is a person who believes in continuous learning and who updates her knowledge, currently she has completed two online courses from Coursera. To keep her in path of research she tries to explore new area of research and tries to publish many more research articles and research papers.

Research/Specialisation/interest:

  • Marketing
  • Finance 
  • Banking 
  • Human Resource
  1. Published paper titled “A study on the Effect of Loyalty Programme on Purchase Intention” AEGAEUM JOURNAL, Volume 8, Issue 8, August 2020 
  2. Published paper titled “Impact of Celebrity Endorsement on Brand Image. A study on Cosmetic Industry” GIS Science Journal, Volume 8, Issue 2, February 2021
  3. Published paper titled “IMPACT OF BEHAVIOURAL BIASES ON INVESTMENT DECISIONS”, Juni Khyat , Volume 12, Issue 2, 2022 (Listed in UGC Care)
  4. Published a book chapter on “Consumer Banking resilience amidst COVID-19” in the book titled “Reverberations in Indian Economy Post COVID-19” published by Lore & Ed