Devipriya P Leeladharan has MPhil in Commerce & Management from Amrita School of Arts and Sciences (Kochi), Amrita Vishwavidyapeetham (2019). She has MBA in Finance & Marketing from Amrita Vishwavidyapeetham (2015), and has qualified UGC-NET in Management (2018). She previously worked as Guest Faculty at Amrita Centre for Allied Health Sciences (2022-2023), Content Writer at Touch Interactive (2023) and also worked as Assistant Manager (Sales) in Ideal Cellular Limited (2015-2017). Her areas of interest include consumer behaviour, brand management, social psychology in management, cancel culture and its effect on consumers and brands.
Research Interest
- Consumer Behaviour
- Brand Management
- Cancel Culture
Presented a paper at the ISDSI Global Conference 2021 (IIM Nagpur) on the theme Leading Business in the Fluid World on the topic “Cancel Culture – A Threat to brand Survival? An Exploratory Study”
Research paper – “A Pilot Study on the Intention to Engage in Digital Piracy of Movies in Kerala” submitted to the conference -ICETESTM-19, Trivandrum (Accepted on May 2019)