Faculty in the Marketing and General Management Area with 16 years of work experience (10 years Teaching and 6 years Industry), with 9 years 1 month of experience in Teaching MBA students in the Marketing and General Management Area and 11 months of experience in Teaching BBA Honours, BBA FIB and BBA Tourism students in the General Management and Marketing Area and 6 years experience in various Industries in the Marketing Area and also having 9 plus years of Research Experience. Specialized in Marketing and Brand Building with hands on experience in various Industries like Consumer Durables, Building Materials, IT & Education.
Awarded Ph.D. in Management by Karpagam University on February 2019.
Received Best Paper Award for Vol 14 issue 04 of IJCRR by the International Journal of Current Research and Review (IJCRR) on August 2022.
Guest Editor of Journal of Science, Technology & Management, Special Issue on Atmanirbhar Bharat: A Roadmap to Self-Reliant India, Vol.13 (4), October-December 2020.
Session Chair – Research Paper Presentations in the National Conference on Atmanirbhar Bharat: A Roadmap to Self-Reliant India (NCABSRI 2020) organized by the Department of Management Studies, MACFAST, on 25th November 2020.
Session Chair – Research Paper Presentations in the International Conference on Green Economy and Sustainable Development (ICGESD-2019) organized by the Department of Management Studies MACFAST on 16th October 2019.
Second Prize Winner in the Dream Run(5k) category of Thiruvalla Mini Marathon-2k19 jointly organized by MACFAST and Kerala Police held on 2nd February 2019.
Best Paper Presenter Award in the International Conference on Science, Engineering, Technology & Management (ICSETM-2017), organized by the Department of Mathematics, K.E College Mannanam, Kottayam, Kerala on 8th and 9th March 2017.
A Study on Selected Mathematical Theories for Decision-Making Problems”, published in the Asian Journal of Mathematical Sciences, Vol.6 (1), June 2022, ISSN: 2581-3463.
Patients’ Gratification Towards Service Delivery Among Government Hospitals with Particular Orientation Towards Primary Health Centres”, published in the International Journal of Current Research and Review, Vol.14 (4), February 2022, ISSN: 0975-5241 (SJR 0.112) (SNIP 2022: 0.241).
Primary Health Care Innovations with Superior Allusion to Family Health Centers”, published in the Indian Journal of Community Medicine, Vol.46 (1), March 2021, ISSN: 0970-0218 (Scopus Cite Score 2022: 1.5) (SJR 0.305)(SNIP 2022:0.700).
Analyzing The Role of Services and Facilities Dimensions in the Customer Gratification Towards Organized Retail Outlets”, published in the International Journal of Management, Vol.11 (8), August 2020, ISSN: 0976-6502 (SNIP 2022 0.329).
A Case on Green Economy Among Colleges with Unique Mention to MACFAST Kerala”, published in the Journal of The Gujarat Research Society, Vol.21 (10), November 2019, ISSN: 0374-8588.
Women’s Desirability Towards Branded Retail Outlets with special reference to Gold Jewellery”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.9 (7), July (2019), ISSN: 2231-5780.
Consumers Purchasing Behaviour towards Organic Vegetables with special reference to Kottayam District”, published in the Journal of Applied Science and Engineering Methodologies (JASEM), Vol.1, January 2018, ISSN: 2395-5341.
A Study on the Factors which leading Customers to Purchase Gold Jewellery with special reference to Working Women”, published in the International Journal of Mechanical Engineering and Technology, Vol.8 (12), December 2017, ISSN: 0976-6359 (Scopus Cite Score 2017: 1.2) (SJR 0.293)(SNIP 2022: 0.311).
Consumer Brand Preference and Purchase Intention Towards Gold Jewellery with Special Reference to School Teachers in Kottayam District”, published in the International Journal of Civil Engineering and Technology, Vol.8 (12), December 2017, ISSN: 0976-6316 (Scopus Cite Score 2017: 1.4) (SJR 0.285)(SNIP 2022: 0.397).
Factors affecting the purchasing behavior of consumers in Ernakulam District with special emphasis on Bathing Soap”, published in the International Journal of Research in Arts and Science, Vol.3 (Special Issue), May 2017, ISSN: 2394-9759.
Impact of Modern Retail Outlets on the Consumers Purchasing Behaviour with special Reference to Consumers of Ernakulam District”, published in the Bonfring International Journal of Industrial Engineering and Management Science, Vol.6 (Special Issue), February 2016, ISSN: 2250-1096.
Consumers Buying Behaviour from Traditional Mom and Pop Stores to Large Format Retail Outlets,with special reference to Kottayam District, Kerala, India”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.4 (6), June (2014), ISSN: 2231-5780.
Factors Affecting the Purchasing Behaviour of Customers Towards Male Grooming Products: A descriptive Study Conducted at Ernakulam, Kerala, India”, published in the ZENITH International Journal of Multidisciplinary Research (ZIJMR), Vol.3 (7), July (2013), ISSN: 2231-5780.
Impact of Celebrity Advertisement on Gold Jewellery Purchasing Behaviour of Customers: A Special Reference to Gold Jewellery Customers in Ernakulam, Kerala”, published in the EXCEL International Journal of Multidisciplinary Management Studies (EIJMMS), Vol.3 (6), June (2013), ISSN: 2249-8834.