Faculty Profile
Department of Commerce
Dr. Radhika P C
Asst.Professor
Department of Commerce

MTA(Master of Tourism Administration), MBA in Marketing Management (Master of Business Administration), PhD in Management Science, NET(Tourism Administration & Management), PGDCA(Post Graduate Application in Computer Application)

Dr.Radhika.P.C  joined as an Assistant professor in the department of Commerce Thevara in 2015. Completed her MTA (Master of Tourism Administration) in 2007 from Mahathma Gandhi University, UGC NET in Tourism administration (2012), and MBA in Marketing Management(2019) from Indira Gandhi Open University. She has been awarded Ph.D. in Management Science (2016) from Mahatma Gandhi University, Kottayam for the thesis titled “Development of a model for Tourism For the state of Kerala”. She has been working as an external examiner and question paper setter at various universities. She has been appointed as one of the members of the internal audit team of Sacred Heart College, Thevara for ISO certification and member of IQAC Subcommittee of Sacred Heart College Thevara.

From 2016 to date she has been working as the assistant coordinator of the Tourism club, Sacred heart college Thevara. She has presented a paper in the Second PAN IIM World Management Conference in Nov 2014 and also attended an FDP at IIM Kozhikode on Structural Equation Modelling(Aug 2013). She has also attended 6 FDP’s, published 17 journal articles and a book titled “Fundamentals of Tourism”. She has also completed a minor project(UGC) titled “The effective implementation of Swatch Bharath Mission at tourism destinations in Kerala”. She has completed five online courses- “Introduction to Human Rights and the Environment” from the United Nations Institute for Research and Training, United Nations Environment Programme and 4 courses from NPTEL, SWAYAM – “Global marketing management”,”Educational leadership”, “Organisational Behaviour”, “Managing change in organizations”.

Her research interest includes topics such as service marketing, Sustainable Tourism Development, Community Support in Tourism development, Marketing Mix, The role of government in tourism, Responsible Tourism, and Tourist satisfaction. She currently serves as Coordinator of the Travel and Tourism Section of the Department of Commerce.

 

Journal Article 

Radhika.P.C, Bhagyalakshmi P. C (27/06/2021), Journal publication, International Journal For Innovative Research In Multidisciplinary Field, Special Issue : 26(476-486 ), https://www.ijirmf.com/wp-content/uploads/ICMBSEA-JUNE-2021.pdf

Radhika.P.C, Bhagyalakshmi P. C (10/01/2022), Journal Publication, Revisiting The Factors Affecting Resident Community Support For Tourism Development, Turkish Online Journal of Qualitative Inquiry (TOJQI), Volume 12, Issue 10, October 2021: (476-486 ), https://www.tojqi.net/index.php/journal/issue/view/52

Radhika.P.C , Johney Johnson (19/09/2018), Journal Publication, “Structural Equation Modeling Of Perceived Impacts Of Tourism – A Study In Residents Perspective”, Abhigyan, the refereed quarterly management journal of FORE, vol XXXVI No.2(51-60), https://go.gale.com › i.do

Radhika.P.C (01/06/2018), Journal Publication, Importance of Destination Cleanliness-A Study through the perspectives of Tourist’s and Government Authorities”, International Research Journal of Commerce, Management and Social Science,Vol.8,No.4(18-25),

Radhika.P.C , Johney Johnson (04/12/2017), Journal Publication, “Identifying Government’s Role towards Developing Sustainable Strategies in Tourism Industry”, Pacific Business Review International,Vol 10,issue 6 (67-72), http://www.pbr.co.in/2017/2017_month/Dec/8.pdf

Radhika.P.C , Johney Johnson (04/04/2017), Journal Publication, “Developing Sustainable Business Strategies in Tourism Industry”,International Journal of Business and Administration Research Review,Vol 1(8), 2017(199-207), http://www.ijbarr.com/downloads/1306201733.pdf

Radhika.P.C (01/04/2018), Journal Publication, The Effect of Swachh Bharath Mission at Tourism Destinations in Resident’s Perspective-A Study with Special Reference to Fort Kochi”, International Research Journal of Commerce, Management and Social Science,Vol.8,No.3(pp 25-34),

Radhika.P.C , Johney Johnson (01/07/2017), Journal Publication, Structural Equation Modelling of Role of government in sustainable development of tourism-A study in resident’s Perspective”, Indian Journal of Commerce and Management Studies, Vol VIII, Special Issue1(4)(100-106),

Radhika.P.C , Johney Johnson (01/05/2017), Journal publication, Eco Tourism initiatives in Kerala-A Study with Special reference to Thekkady”, International Journal of Management and Social Science Research Review, 1(35)(157-162), http://ijmsrr.com/downloads/1306201726.pdf

Radhika.P.C , Johney Johnson (31/12/2016), Journal publication, Development of a Model for Tourism for the State of Kerala”, Abstract of Doctoral Dissertation, Commerce Spectrum, Double Blind Peer Reviewed Half yearly Journal, St.Peter’s College, Kolenchery. 4(2)(47-53), http://commercespectrum.com/article.php?art_id=71

Radhika.P.C , Johney Johnson (15/01/2015), Journal publication, Developing Sustainable Business Strategies in tourism Industry- The Role of Government”, Double Blind Peer Reviewed and Edited, Journal of Research papers, Deva Matha College, Kuravilangad,Volume 5, Number 1(346-350),

Radhika.P.C , Johney Johnson (10/01/2015), Journal Publication, Gaining Resident Support for Tourism Development- The Importance of Impacts of Tourism”, Bharata Mata Journal of Multidisciplinary Studies, Volume 2, Issue 1(75-92),

Radhika.P.C , Johney Johnson (15/12/2014), Journal Publication, A study on Tourist Satisfaction Using HOLSAT“, DCMS Journal of Management, volume 9, No 1-2(54-70),

Radhika.P.C , Johney Johnson (15/11/2014), Journal Publication, Measuring Domestic Tourist Satisfaction with multiple destinations attributes of Kerala”, Journal of Exclusive Management Science, special issue,Nov 2014(37-47),

Radhika.P.C , Johney Johnson (01/07/2013), Journal Publication, The Role of Government in Tourism Development-A Study of Resident’s Perspective”, Commerce & Business Researcher, A Quarterly Research Publication, Department of Commerce and Management, University of Kerala, Thiruvananthapuram, Vol 6, Issue 3 & 4(59-72),

Radhika.P.C , Johney Johnson (15/12/2013), Journal Publication, An Empirical Investigation of Factors Predicting Residents Support for Tourism”, Commerce Spectrum, Double Blind Peer Reviewed Half yearly Journal, St.Peter’s College, Kolenchery,Vol.1, No.2(48-57),

Radhika.P.C , Johney Johnson (01/01/2013), Journal Publication, The Role of Government in Tourism Development-A case of Kerala Tourism”, Kegees Journal Of Social Science,Vol5,No 1(170-175),
Conference Presentation

Radhika.P.C , Johney Johnson Conference Proceedings, An initiative for adopting Responsible Business Strategies in Tourism Industry-Lessons from Kerala Tourism”, Proceedings of the Second PAN IIM World Management Conference 2014,Globalising Indian Thought, ISBN 9780992680046, Emerald,, (151-159),

Radhika.P.C , Johney Johnson Conference Proceedings, Implications Of Foreign Direct Investment in Tourism Sector: A Study of Kerala State”, Conference Proceedings, FDI in India Opportunities and Challenges, Organised by Post Graduate Department of Commerce, St.Peter’s College Kolenchery,30-31st Jan 2014, (146-152),

Radhika.P.C , Johney Johnson Conference Proceedings, Residents perception on tourism development- A study on community support, Gender differences and Participation in tourism industry”, Conference proceedings, Unleashing Management Potential, Berchamns National Conference, 9-10 Jan 2014, (154-159),

Radhika.P.C , Johney Johnson Conference Proceedings An investigation of Differences in Resident’s perceptions on the Kumbalanghi Village in Ernakulam, Kerala: Tourism Impacts and Demographic Variables”, Conference proceedings, Trends and Challenges in Global Business, Conducted by Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry, Published by Bonfring, Coimbatore, (172-177)
Books
Radhika.P.C (2019), Books- Fundamentals of Tourism, first edition(ISBN:9789353594879)
  1. Received best presentation award for the paper titled “Socio Economic Impact of Covid-19 On The Performing Artists In Kerala”, presented at International Conference on Business, Management, Social and Economical Advancement (ICBMSEA-2021),Organized by : Management Institute, Warsaw University of Life Science – SGGW,  Poland, Research Culture Society and SRA, Sponsored by :  Scientific Research Association. Date:   26 & 27 June, 2021   Bangkok, Thailand.
  2. Qualified UGC NET- Tourism administration and management , Nov 2012
  3. Best paper award at the International conference on ‘Trends and Challenges in Global Business’, Conducted by Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry,Ernakulam22-23 Nov 2013 for the paper titled ,”An investigation of Differences in Resident’s perceptions on the Kumbalanghi Village in Ernakulam, Kerala: Tourism Impacts and Demographic Variables”.
  1. Ph.D awarded – March 2016( M.G.University, Kottayam)-Thesis titled- “Development of a Model for Tourism for the State of Kerala”.
  2. UGC Minor Research Project completed- Title of the project- “The effective implementation of Swacth Bharath Mission at tourism destinations in Kerala”, funded by UGC India, OrderNo:2383-MRP/15-16/KLMG017/UGC-SWRO, April 2016 to  May 2018.
  3. Projects Guided
    • 25 Undergraduate projects were guided
    • M.Phil project guided-Anju Elamatha(2019), Sacred Heart College,Thevara,  A Study on Role Of Kudumbasree In Financial Inclusion With Special Reference To Eloor Municipality In Kerala, December 2019.
  4. Published 17 journal articles
  5. 4 papers were published in conference proceedings
  6. 15 papers were presented at the international conference and
  7. 6 papers at national conference
  8. Served as Resource Person- Bhavan’s vidya mandir ,Girinagar,Kadavantra-682020
  9. Served as the external examiner -St.Teresa’s College, Ernakulam.
  10.  FDP/ Workshops attended:-
    1. FDP on Accounting treatment of GST, Bhavan’s Royal Institute of management, Tripunithura, 24th Nov 2018.
    2. Research Methodology and Statistical analysis: New trends, Rajgiri Centre For Business Studies, Kakkanad, Ernakulam,16-18 July 2013.
    3.  ‘FDP on Structural Equation Modelling, Indian Institute of Management Kozhikode(IIMK),09-10 Aug 2013.
    4. “Research Methodology and Data Analysis using SPSS”, Department of Commerce, St.Albert’s College, Ernakulam,24 June 2013.
    5. FDP on Data Analysis using Excel,  Department of Management Studies, Sree Narayana Gurukulam College of Engineering, Kolencherry,6-7 Sept 2012.
    6. Research Methodology and Statistics, Inter-university center for disability Studies, M.G.University13-17 Sept 2011.
  11. Online Webinar attended
  • Webinar on preparing for online teaching conducted by Sacred Heart College Thevara on 21-05-2020.
  • Webinar on “Research & Publication Ethics” conducted by St.Alberts College, Ernakulam on 27-06-2020.
  • Webinar on New Education Policy conducted by Sacred Heart College Thevara on 07-08-2020.
  • Webinar on “Unlocking the potential within you” By SWASTI Sacred Heart College Thevara on 20-08-2020.
  • International webinar on Entrepreneurship, by dept of Commerce, Sacred Heart College Thevara on 26-09-2020.
  • Webinar on French-Commerce opportunities in India by Sacred Heart College Thevara on 12-10-2020.
  • International webinar on Best practices in Research by St.Berchmans College, Changanaserry on 13-10-2020.
  • International webinar on Enhancing Research productivity by St.Berchmans College, Changanaserry on 16-10-2020.
  • International webinar on Research misconduct by St.Berchmans College, Changanaserry on 17-10-2020.
  • International webinar on Research culture & research language by St.Berchmans College, Changanaserry on 19-10-2020.
  • International webinar on Model development & Validation for Research by St.Berchmans College, Changanaserry on 20-10-2020.
  • Webinar on TRansacting curriculum effectively & Technology challenges in Higher Education during COVID times & its Resurgence, by Christ University Bangalore.
  • 2 days International Level workshop on “Stress & Coping: Strategies to De-Stress”, Organised by GITAM (Deemed to be University), Rushikonda, |Visakhapatnam-530045 on 12-06-2021 & 13-06-2021.
  • Exploring the Trajectories of MOOCs in the Education Scenario, organised by NSS college, Nenmara, 09-06-2021.
  • Special Lecture on World Environment day Organised by Rajiv Gandhi National Institute for Youth Development, Tamil Nadu, 05-06-2021.
  • National Level Symposium-Reinventing and Integrating The New Era of Management and Media Practices, Organised by Center for Management Studies, JAIN (Deemed-to-be-University), National Level, 21-05-2021.
  • Webinar on Relocating the Folk Tradition of Kerala, Organised by Sree Sankara Vidyapeetom College, Valayanchirangara, and FOLKLAND, 21-05-2021.

12. Online Workshop Attended

  • One week National level online workshop attended on Education 4.0, ICT enabled teaching and learning, by Rajagiri School of Engineering & Technology, 06-07-2020 to 12-07-2020.
  • 9 days international research summit Avlokan, organised by Center for Management Studies, Jain deemed to be University, Bangalore 2nd to 10th August 2021. The keynote speakers include Dr. Rogers M Smith (“American Political Scientist”, Christopher H. Browne Distinguished, Professor of Political Science, University of Pennsylvania, USA, Dr. Philip Kotler (“Father of Modern Marketing”,S. C. Johnson Distinguished Professor of International Marketing, J. L. Kellogg School of Management, USA and Prof. Muhammad Yunus (“Nobel Peace Prize Laureate”, Social Entrepreneur, Founder: Grameen Bank) .
  • One week online training program on Statistical data analysis using SPSS, organised by Science Tech Institute Lucknow UP India, 21-27th May 2021.

13. Online courses attended

  • “Introduction to Human Rights and the Environment” from the United Nations Institute for Research and Training, United Nations Environment Programme
  • FDP completed 8weeks, Educational leadership,NPTEL, SWAYAM (July -Sept 2021)
  • FDP completed 12 weeks, Organisational Behaviour, NPTEL, SWAYAM (July -Sept 2021)
  • FDP completed 8weeks“Managing change in organizations”,from NPTEL, SWAYAM.(Jan-March 2021)
  • online course completed 8 weeks “Global marketing management”, from NPTEL, SWAYAM.(Jan-March 2020)
  1. Coordinator of B Com Travel and Tourism section of the Department of Commerce.
  2. Assistant Coordinator of Tourism Club of Sacred Heart College from 2016 till date.
  3. Member of ‘Exam Squad’ in examination committee 2017-18.
  4. Member – IQAC Subcommittee Sacred Heart College (Autonomous), Thevara.
  5. Member in the admission committee of Sacred Heart college 2017-18.
  6. Coordinator of inter-department and intercollegiate tourism fest ‘Travel O Scope’ conducted by the travel and tourism section of the Department of Commerce, S.H.Thevara (2015-2017) to (2019-2020).
  7. Staff editor of the newsletter published by the travel and tourism section of the Department of Commerce, S.H.Thevara in the year 2015 and 2016.
  8. Department coordinator of add on course  -” FUNDAMENTALS OF AVIATION  INDUSTRY “
  9. Internal auditor for ISO certification 2019-20.