Dhanalakshmi Menon
Assistant Professor (SF)
Department of Commerce

Ms. Dhanalakshmi Menon is an Assistant Professor with over 12 years of teaching experience, specializing in Finance and Marketing. She holds an M.Com in Finance, an MBA in Finance, and has qualified UGC-NET. She is currently pursuing her Ph.D. in Commerce under Mahatma Gandhi University.

Her areas of interest include financial behavior, entrepreneurial development, and business innovation. She has contributed book chapters and research papers in reputed publications and has actively participated in academic seminars and conferences. She also served as the Nodal Officer of the Innovation and Entrepreneurship Development Cell (IEDC) in the institution where she has previously worked and has coordinated various academic and co-curricular activities.

First Rank in B.Com. (Vocational- Model II) Examination, 2009 conducted by Mahatma Gandhi University A topper (Silver medal certificate) in NPTEL Online Certification course on ‘Innovation, Business Models and Entrepreneurship’ Resource person for a Lecture in Bhavans College of Arts & Commerce, Kakkanad, Kochi (Topic: Entrepreneurial Support System in India) External Examiner for Project and Viva Voce (Sixth Semester B.Com Degree Examination, March 2024) at Rajagiri College of Social Sciences, Kalamassery External Examiner for Project and Viva Voce (Sixth Semester B.Com Degree Examination, May 2023) at St. Paul’s College, Kalamassery A finalist in the Chinmaya Quotient- All Chinmaya College Staff Quiz held at CIRS, Coimbatore in February 2019 Excellence award as Coordinator of Zonal Centre Program on Digital Marketing by B-Plan Championship and Echoes IIM-Kozhikode Event, 2019
Pursuing Ph.D in Commerce from M G University, Kottayam Publications: Book Chapters: 1. ‘Entrepreneurial Opportunities and Challenges in Gig Economy’ in the book Technology 4.0 and Business Models: Emerging Opportunities and Challenges (ISBN: 978-81-962550-6-0) 2.‘Online Buying Behaviour among college Students’ in the book- Global Perspectives of Business Environment - 1 (ISBN: 978-93-6012-893-7) 3. ‘A study about Financial Behaviour of Corporate Employees’ in the book - Recent Trends in Commerce, Business and Economics (ISBN: 978-93-95422-38-3) 4.‘A study on Financial Literacy among college students in Ernakulam’ in the book - Recent Trends in Commerce, Business and Economics (ISBN: 978-93-95422-38-3) 5. ‘Investors’ Perception towards Investing in Start-ups’ in the book- Recent Trends from Past Trends - II (ISBN: 978-93-94689-12-1) 6.'Sustainable Development through Green Entrepreneurship in Kerala' in the Book - Business Transformation through Information Technology and Management (ISBN: 978-93-91274-30-6) Journal Papers: 1.  'A Study on the Problems faced by Women Entrepreneurs in Kerala' in the Internatioanl Journal of Research and Analytical Reviews (IJRAR), Journal No.43602, Vol.1 Issue 9 2. 'A Study on the Awareness about KSUM and its Initiatives among College Students in Kerala' in the Internatioanl Journal of Research and Analytical Reviews (IJRAR), Journal No.43602, Vol.1 Issue 9 Paper Presentations: 1.  'The Role of Business Incubators in the Growth of Start-up Companies in Kerala' at the National Conference on Economic Upsurge through Entrepreneurship held at Karpagam Academy of Higher Education, Coimbatore 2. 'A Study on Intra-day Trade by Youth during Lockdown Period' in the International Conference on Emerging Trends in Business, Management and Finance in the Post Pandemic Era held at Bharata Mata College, Thrikkakara 3. ‘Entrepreneurial Opportunities and Challenges in the Gig Economy’ in the International Conference on Technology 4.0 and Business Models held at Bharata Mata College, Thrikkakara