SH College | BBA (Hons.) Integrated Marketing & New Media

The BBA (Hons.) in Integrated Marketing & New Media at Sacred Heart College (Autonomous), Thevara, is a dynamic four-year AICTE-approved honors program that blends core management principles with specialized courses like Advertising Management, Digital Marketing, and Brand Management, preparing students for the evolving marketing landscape.With a curriculum emphasizing practical skills through internships and projects, it fosters creativity and strategic thinking. Supported by experienced faculty and industry collaborations, the program ensures real-world exposure. Graduates emerge equipped for careers in marketing, media, and beyond, driving innovation in integrated marketing strategies.

Higher Studies: MBA (Marketing/Digital Marketing), M.Com (Marketing), PG Diploma in Digital Marketing/Advertising, MA (Media & Communication), MS in Marketing Analytics (Abroad), Certifications (Google Analytics, Meta Blueprint, HubSpot Content Marketing), and other programs where eligibility is a bachelor’s degree.

Scope of Employment: Graduates have diverse opportunities in digital/social media marketing, advertising, branding, and content creation across industries like e-commerce, FMCG, media agencies, and entertainment. With expertise in strategic communication, consumer analytics, and digital tools, they bridge traditional and new-age marketing needs.

Career Pathways Include:

Digital Marketing & Advertising
Brand & Content Management
Market Research & Analytics
Media & Communications
Entrepreneurship

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BBA (Hons.) Integrated Marketing & New Media

Overview

Scope of BBA (Hons.) Integrated Marketing & New Media

Core Courses (DSC)

Electives (DSE)

Foundation Courses (MDC, AEC, SEC, VAC)