The program is designed to introduce students to the field of Integrated Marketing Communications and to help them make better marketing communications decisions. The aim of BBA – Integrated Marketing and New Media is to prepare the students with the knowledge they need to create and execute marketing strategies using a variety of channels and tactics. The students will learn how to
measure the effectiveness of marketing campaigns with regard to brand awareness, company revenue, and other key metrics.

Digital Marketing course will enable the students to understand the core components of Digital Marketing and also explores the various aspects of the digital marketing environment. It provides an understanding of the foundations of the Digital Marketing landscape and helps students acquire a new set of concepts and tools to help create products and services. The rise of Digital Marketing has led to a paradigm shift in the marketing communication space, while also creating new opportunities for businesses to reach and engage consumers through digital technology.

Higher Studies:

MBA, PGDM, Law, CA, PDD in Banking.

Employment:

Marketing and sales, Advertising and Media, Social Media Manager, Digital Marketing Trainee, Event Manager, Business consultancy, Finance Manager, Financial Analyst, Supply Chain Management, IT Management, Print and Broadcast Media Management etc.