The Department of Management Studies offers AICTE-approved, cutting-edge four-year Honours programmes in BBA Integrated Marketing & New Media, BBA Business Analytics and BBA Logistics and Supply Chain Management, designed to meet the evolving demands of the digital economy. The curriculum blends strong theoretical foundations with practical application and industry orientation, preparing students for leadership in a technology-driven business environment. The Integrated Marketing & New Media programme develops expertise in digital marketing strategies, media technologies, and brand management through industry collaborations, while the Business Analytics programme equips students with data-driven decision-making skills using advanced tools such as Power BI, Python, Tableau, and KNIME. Recognizing the growing relevance of Logistics and Supply Chain Management in the era of global e-commerce and digital platforms, the department integrates modern digital and AI-enabled tools in analytics-based SCM.

In addition, the department offers a Post Graduate Certification Programme in Business Analytics in association with IBM, supported by an industry-aligned syllabus, software platforms, and experienced professionals to ensure hands-on training. With a strong emphasis on internships, capstone projects, and industry partnerships, the department nurtures future-ready professionals capable of driving innovation and excellence in marketing, analytics, and supply chain domains.