BBA Integrated Marketing & New Media

The program is designed to introduce students to the field of Integrated Marketing Communications and to help them make better marketing communications decisions. The aim of BBA – Integrated Marketing and New Media is to prepare the students with the knowledge they need to create and execute marketing strategies using a variety of channels and tactics. The students will learn how to
measure the effectiveness of marketing campaigns with regard to brand awareness, company revenue, and other key metrics.

Digital Marketing course will enable the students to understand the core components of Digital Marketing and also explores the various aspects of the digital marketing environment. It provides an understanding of the foundations of the Digital Marketing landscape and helps students acquire a new set of concepts and tools to help create products and services. The rise of Digital Marketing has led to a paradigm shift in the marketing communication space, while also creating new opportunities for businesses to reach and engage consumers through digital technology.

Curriculum Structure
Semester I Semester II Semester III Semester IV Semester V Semester VI
Common Course: English I Common Course:  English II Core Course: 7 Marketing Management Core Course: 12 Managerial Economics Core Course: 17 Operations Management Core Course: 21

Strategic Management

Language 1 (French for Business Communication) Common Course Language II (French for Business Communication): Common Course Core Course: 8 Human resource management


Core Course: 13 Financial management


Core Course: 18 Arts of graphics Core Course: 22 Introduction to PR and Corporate Communication
Core Course: 1 Principles and methodology of management Core Course: 4 Business mathematics:


Core Course: 9  Business and media laws


Core Course: 14 Entrepreneurship


Core Course: 19 Engagement planning and new media Core Course: 23  Ad Creative and campaign planning
Core Course: 2

Business accounting:

Core Course: 5 Event Management


Core Course: 10 Research methodology:


Core Course: 15 Digital marketing


Core Course: 20

Business ethics & environmental values


Management project

Core Course: 3

Business statistics

Core Course : 6 Business communication


Core Course: 11 Business information system Core Course: 16 Integrated marketing communication Open course


Core Course: 24

Consumer psychology

Complementary course: 1 Introduction to Photography Complementary course: 2 Journalism and print media Complementary course: 3  Multimedia


Complementary course: 4

TV production & planning

Complementary course: 5     Radio production and planning Complementary course: 5

Cinema studies:

Careers Opportunities after B.B.A:

Higher Studies:

MBA, PGDM, Law, CA, PDD in Banking.


Marketing and sales, Advertising and Media, Social Media Manager, Digital Marketing Trainee, Event Manager, Business consultancy, Finance Manager, Financial Analyst, Supply Chain Management, IT Management, Print and Broadcast Media Management etc.