The Department of Management Studies at SH College East Campus offers two cutting-edge four-year honors programs: Integrated Marketing & New Media and BBA Business Analytics. Our innovative curricula blend theoretical foundations with practical applications, preparing students for the digital age. The Marketing program develops expertise in digital strategies and media technologies through industry collaborations, while the Business Analytics program equips students with data-driven decision-making skills using tools like Tableau and KNIME. Both programs emphasize hands-on learning through internships, research projects, and industry partnerships. With experienced faculty and a focus on real-world applications, we nurture future-ready professionals capable of driving innovation in marketing and analytics domains.